Designing campaign
signs amongst
the crowd
“Confident but not aggressive. Professional but not corporate. Contemporary but not trendy.”
Candidate Signage
The sign had to say who John is in a couple of seconds.
Deep green and bold type show he’s practical and competent. The gold name and his smile keep him approachable. A maple leaf and “For Ladysmith Council” make it clear he’s a neighbour, not a career politician.
Did you see the sign?
Placed along busy local roads, the sign had to be readable at speed and still feel personal. One look, and drivers know his name, his face and where he’s running.
Rack Card
The rack card shows the practical, thoughtful side of the brief. The front leads with John’s portrait and a short personal message. The back gives four clear priorities, so voters can quickly see what he stands for while being friendly and informative.
Magazine Ad
The same look carries into print so voters can recognize John at a glance.