Giant Tiger:
where I got my start

Giant Tiger is where I learned the craft. I was part of the team that helped the brand adapt across print and digital marketing.

A stack of Giant Tiger weekly flyers

The Giant Tiger Story

I had many opportunities to help Giant Tiger transform and adapt to the ever-changing retail world during increasing pressure from new competition.

Industry:
Retail marketing
Services:
Flyer, poster, signage
& packaging design
Giant Tiger flyer front cover
Flyer interior page
Flyer interior page
Flyer interior page
Flyer interior page

Flyer Design

The Giant Tiger flyer was designed on a weekly cycle, with artwork built around store events, themes and holidays.

Store opening newspaper ad
Coupon promotion ad
Contest ad

In-Store Ads

While keeping to rigorous company standards, I designed advertising material for special in-store events and store openings.

Tri-fold brochure
Store contest banners

Brochures & Banners

Banners and advertisements promoted store contests and communicated valuable information to customers.

Three seasonal wall posters of cyclists that line up side by side

Wall Posters

I directed photoshoots and created promotional posters for upcoming seasons.

Giant Tiger canned goods labels
Frozen food packaging
Frozen meal bag packaging
Frozen meal packaging

Packaging

With the help of in-house guidelines, I modernized a wide variety of in-store packaging and product advertising.