Therapeutic
and cuddly
at the same time
Taking the seasons most popular creatures and turning them into cute cuddly warming packs.
The Cuddle Critter Story
The client needed instantly lovable creatures that would appeal to both kids and adults while working within strict packaging limits. Every creature also needed its own distinct personality, name and birth date.
The Critters
I designed the visual identity and character look for a line of hand-sewn therapeutic creatures. Each plush contains a removable hot/cold pack for soothing aches, reducing stress, or helping little ones (or adults) wind down. A coordinating sleep mask completes the set.
The Packaging Look & Feel
The designs needed to feel warm and huggable while standing out on retail shelves. Each creature had its own unique colour scheme and pattern.
The Complete Line-Up
Here you can see the duo warming pack and sleep mask sets together.
