PILSNER CAN DESIGN WITH A WEST COAST THEME
Shortly after I arrived from Ontario, I toured across BC, a place with many more breweries than where I grew up. Seeing both the exotic nature as well as the variety of beers everywhere inspired me to design my own beer line. Using sleeve printing, a cost-effective solution for printing bottle labels. Not only is it inexpensive in a way that allows rapid change, but the method means that the product gets on the shelf faster than printing directly on the can.
THE FINISHED PIECE
A pilsner for Vancouver Island: Here, I emulate the BC coast in look and feel. The Sitka Spruce is ubiquitous, both as a brand for clothing as well as a tree that is easy to pick out from the Pines, Arbutus and Cedars. This was the right icon to center this concept.
INDUSTRY: Beverage (beer and wine)
SERVICES: Branding & packaging design
GREENS & PINE NEEDLES
Pilsners are crisp and call back to the outdoors where the dominant colours on the coast are the blues and greens. To support this, I needed the colours to communicate "fresh", so I choose a cooler palette of greens and teals. Arcane is a font-family that has the look and feel that reminds me of the edges of the Sitka. The points at the mid-level are a natural match for the brand.
CONCEPTS & IDEAS
While playing with typography and patterns, I tried a few different ideas. Across Canada, our trends seem to be moving towards a typography-centric look, but this locale demands that instead of pursuing this modern feel, it should take its inspiration from the surrounding nature.