SHOWER CAPS FOR EVERYONE
A shower cap is this big fluffy thing that protects your hair from water. It's not easy to visually communicate one, while making it look fashionable. Here's how I did it.
Project Name
THE BOX DESIGN & LOOK
The shower caps are packaged in a box with a PVC window and touch hole. They wanted to packaging to have a more upscale look and feel important on-shelf. It was important that the customer knew right away that this is was shower cap. Each shower cap had a unique pattern and colour palette associated with it. I used bright colours on the packaging that compliment each shower cap design to help it stand out.
INDUSTRY: Health & beauty
SERVICES: Packaging design
CREATING THE RIGHT LOOK
When I received this project, I knew then that using a PVC window to show off the shower cap's pattern was the best starting point. These designs helped me figure out that in order for the customer to want the product, they had to imagine themselves wearing it.
BEFORE & AFTER
This was a life cycle project of an existing product, where the client had to take something old, and make it new again. The old packaging was a PVC pouch that obscured that this was a shower cap, let alone a decent one. By migrating to a box the product looked more upper class and gift-like, while actually being less expensive to manufacture.
THE LINE-UP
This product is sold in many different patterns and colours that rotate on a quarterly basis. Each shower cap has a special pattern and colour scheme partnered with it.
THE DISPLAY
Heres a sample of how they were displayed in the store.