GIANT TIGER, EVERYTHING EXCEPT THE FLYER

I was lucky enough to cut my teeth into design, while being part of an amazing team at Giant Tiger. Here, I had many opportunities to help GT transform and adapt to the ever-changing retail world during increasing pressure from new competition, through print and digital marketing.

Project Name

GTM1.png

THROWING OUT THE WELCOME MAT

Whenever a Giant Tiger store had a special event which included: grand openings, special events or a store was having a blowout sale, they required promotional material for assistance. Some examples included advertisements, photography, interior signage and packaging.

INDUSTRY: Retail marketing
SERVICES: Poster, signage & packaging design

GTM3.png
GTM4.png
GTM2.png

PROMOTING THE BRAND

While keeping to the rigorous company standards, I designed advertising material for special in-store events and store openings. These ads appeared all over newspapers, bus shelters, as well as social media.

GTM6.png

OTHER PROMOTIONAL PROJECTS

Social media, renovation signage and product designs were a few of the other projects that I took part in as well.

PHOTOSHOOT DIRECTING & STYLING

In this first position, I also directed photoshoots and created various promotional posters for upcoming seasons. This is where I first worked with photoshoot stylists, picking out the clothing as well as directing the models. These three posters went on the walls beside each other, and I saw an opportunity to make them work with each other. The lines and shapes in the background also help the stores know what order to display the posters.

GTM8.png

A WIDE VARIETY OF PACKAGING

With the help of in-house guideline I modernized a wide variety of in-store packaging. A lot of research and development went into the designs. Colours and photography were carefully chosen so that the products would have the highest shelf presence.

GTM9.png
GTM10.png
GTM11.png

HIDE & SEEK

The fun part about this packaging was that the tiger tail was hidden in each design somewhere.