GIANT TIGER, EVERYTHING EXCEPT THE FLYER
I was lucky enough to cut my teeth into design, while being part of an amazing team at Giant Tiger. Here, I had many opportunities to help GT transform and adapt to the ever-changing retail world during increasing pressure from new competition, through print and digital marketing.
THROWING OUT THE WELCOME MAT
Whenever a Giant Tiger store had a special event which included: grand openings, special events or a store was having a blowout sale, they required promotional material for assistance. Some examples included advertisements, photography, interior signage and packaging.
INDUSTRY: Retail marketing
SERVICES: Poster, signage & packaging design
PROMOTING THE BRAND
While keeping to the rigorous company standards, I designed advertising material for special in-store events and store openings. These ads appeared all over newspapers, bus shelters, as well as social media.
OTHER PROMOTIONAL PROJECTS
Social media, renovation signage and product designs were a few of the other projects that I took part in as well.
PHOTOSHOOT DIRECTING & STYLING
In this first position, I also directed photoshoots and created various promotional posters for upcoming seasons. This is where I first worked with photoshoot stylists, picking out the clothing as well as directing the models. These three posters went on the walls beside each other, and I saw an opportunity to make them work with each other. The lines and shapes in the background also help the stores know what order to display the posters.
A WIDE VARIETY OF PACKAGING
With the help of in-house guideline I modernized a wide variety of in-store packaging. A lot of research and development went into the designs. Colours and photography were carefully chosen so that the products would have the highest shelf presence.
HIDE & SEEK
The fun part about this packaging was that the tiger tail was hidden in each design somewhere.