BRANDING FOR THOSE
WHO CARE

Darcy's Dog Days is a Coombs-area service that rescues, cares and rehabilitates dogs and other furry critters.

Project Name

THE LOGO

From the get-go Darcy's dog Diego was to be the centre of the logo. He is the mascot of the company and one main recipient of Darcy's affection. We settled on a more realistic look as opposed to an abstract representation of the dog.

INDUSTRY: Animal care
SERVICES: Branding & apparel design

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THE BUSINESS CARD LOOK

The business cards are an extension of the brand: Clear, compassionate and straight to the point.

THE CONCEPTS

The main requirement was for the logo to have an illustration of Darcy's dog Diego. At first I took a more simplistic approach, but then moved towards a realistic representation of Diego.

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COLOUR & TYPOGRAPHY

The main copy uses Brandon Grotesque as it makes for an excellent compliment to handwritten fonts such as Bellagio. A cursive font was necessary because the illustration of Diego is more organic than structured, and I wanted there to be a more personal feel to the brand. Both these typefaces were also selected for their legibility when scaled down to smaller sizes. When choosing a palette I tried a few blue and green options for the locality of Coombs and its gateway to the Pacific, but we ended up with the orange amber option as these colours compliment Diego's caring and compassionate eyes.

T-SHIRT DESIGN

One major aspect of the business is dog walking, which is why it is important to see this brand on clothing while Darcy and her team are on the job. The logo is placed on the front chest with the name visible to anyone walking by or starting a conversation, while the graphic of Diego's striking face on the back is visible from most distances.