THERAPEUTIC & CUDDLY
AT THE SAME TIME
Taking the seasons most popular creatures and turning them into cute cuddly warming packs.
THE CUDDLE CRITTER STORY
This project involved designing therapy packs that were the hottest animals of the season. The cute creatures are actually a hand sewn sleeve that encases a hot/cold pack that you either heat up or cool off for therapeutic purposes. On-top of that there is also a separate sleep mask designed for each creature.
INDUSTRY: Health & beauty
SERVICES: Packaging & plush design
Each creature was given a unique name and birthday, making it more personal for the customer. Numerous creatures were designed but in the end they decided to go with the Caticorn, Shark, Sloth, Swan and Llama critters.
THE PACKAGING LOOK AND FEEL
Using a bright and colourful palette, each package was designed with a unique pattern and colour scheme specific to each creature. Designing each creature, I had to keep in mind the box size and weather they would fit within the box constraints. Each package had a PVC window to see inside with a touch hole and a rope used for hanging on-shelf.
THE COMPLETE LINE-UP
Here you can see the duo warming pack and the sleep mask sets together.